Hi! I’m Cyndi

A woman with blonde hair smiling while sitting on a black chair with a wooden frame inside a room with large windows. She's wearing a light striped shirt and jeans, with one leg crossed over the other. There is a wooden desk with papers, a notebook, and a vase with dried hydrangea flowers.

I’m not a nice in theory person. Whether it was telling stories as a journalist or helping entrepreneurs explain their ideas meaningfully as a brand narrative strategist, if there’s one thing I’ve stayed consistent with in my 16-year career, it’s telling stories that make big ideas easy to understand and fun to consume. Here I’ll teach you how with practical guides and storytelling frameworks.