“Cyndi, every time I get a credit alert, my heart tells you a silent thank you.
After sharing my stories, I’d hit 60% of my financial goals—
and today, I’ve hit 100%!
People are so hyped about what I’m doing, I don’t even market to them anymore!”
—Rukayya Adams, Coaching & Editing for African-Muslim Women
Stop Marketing…
Start Storytelling
The Storytelling Content Course
Get What You Need Most To See Results:
1. Repeatable steps to find and structure stories around your brand messages.
2. The writing chops to make them interesting.
Instant Access To Both Inside The Storytelling Content Course
Apply The storytelling Frameworks Instantly— everywhere you share content: ✔ Threads ✔ Captions ✔ Carousels ✔ Newsletters
These Students Were In Your Shoes…
“What I loved most about this course was that I had my first story online within an hour and I could immediately see the results.”
— Madeline Farquharson, Certified Professional Coach and Founder of Knomii Coaching
“Cyndi's teaching is clear and easy to follow. As much as I appreciate the frameworks she's given to help me get started with storytelling, the advice and actual teaching in the course is easy to follow and understand, and not something unsubstantial and gimmicky in as in other coaches and courses.”
—Verushka Byrow, Virtual Assistant
"I’ve been leaning into the frameworks and my email marketing feels so good. People reply to say they love my emails, and my revenue is up! During my last launch, I made $24K — all from stories pulled from my own life. It’s proof that mining your real experiences works.”
— Brooke, Owner of Jenny Creek Flowers
IS THIS YOU?
You’re stuck if…
❌ You have smart ideas, but they fall apart the moment you try to write it. When someone else talks about the same concept, they sound brilliant and you’re left feeling like a fraud.
❌ Your stories feel flat, stiff, or nothing like the way you talk in real life.
❌ You sit down to write and end up with five competing points—and no clear one.
❌ You want to add personality without oversharing or sounding unprofessional.
❌ You keep posting, but people don’t respond, remember, or engage.
❌ You try “hooks,” but they feel gimmicky or beneath your expertise.
❌ You’re spending a lot of time of writing long, bloated posts that don’t make your point.
❌ You’re knowledgeable, but your content doesn’t reflect it.
LET’S CHANGE THAT…
INSTEAD YOU COULD BE…
✓ A distinguished voice that’s sharp, confident, and true to the way you think.
✓ Faster and more intentional creating content because you' have a repeatable system for making nuanced ideas easy to understand and enjoyable to consume.
✓ The most articulate version of yourself, clear on what to say so you’re not accidentally overwhelming your audience with info.
✓ Excited to share your services because you have an ethical way to talk about your offers that doesn’t sound stiff, fake, or desperate.
✓ A natural storyteller, whipping up concise, meaningful stories you can write in under 15 minutes—even on days when time is tight.
✓ Peaceful knowing you’ll stay top-of-mind without feeling obligated to post all the time. (Storytelling content is 22x more memorable than the regular posts you’re pouring into now!)
“I made $24K — all from stories pulled from my own life.”
— Brooke, Owner of Jenny Creek Flowers
What’s Inside?
The Most Articulate Version of Yourself
1
We’ve all felt it. You gin up a smart idea you can’t wait to share… then you type it up and it reads like a clump of mud. Someone else says virtually the same thing—cleanly, confidently—and you feel like a fraud. With the five storytelling frameworks inside this program, you get repeatable structures that help you sound like the sharpest, most articulate version of yourself. You’ll be guided on where to put which sentences so your point is clear, ordered, and memorable.
Always Knowing What To Say
2
Storytelling is how you convey your point of view so it resonates on an emotional level. But what story should you tell in the first place? Most experts have a felt sense of what they want to say but trip over ideas when it’s time to share it through story. That’s why each framework comes with a messaging guide to help you choose the right message—and the right story—for each structure.
Stories That Make Your Message pop
3
The stories you have now are already enough—but world-class storytellers never miss a moment that could become the seed for their next newsletter, podcast episode, or sales page. You’ll learn a 5-minute practice to spot stories in your everyday life and turn them into content for Threads and Instagram in less time than it takes to finish your morning coffee. Even on days when time is tight, you can show up meaningfully with personality-packed posts that build your brand narrative.
Monthly Check-Ins With Fresh Ideas on How to Apply Your Skills
4
This isn’t a self-paced course where you never hear from the instructor again. This is DIY with ongoing support. Every month (or more), you’ll hear from me with fresh ideas on how to apply what you’ve learned and continue honing your StoryCraft. You get practical prompts, angles, and examples created specifically for course takers—not recycled content I share everywhere else.
You’re Not Some Sort of Guinea Pig
5
These recipes, perfected over the years, helped me become one of the most trusted names in storytelling content marketing. They helped clients generate tens of thousands of dollars in a single email. Most of all, it helps experts, like you, get out of their own way. You’ll quickly discover a new self-confidence in your crisp, clear voice—and find others listening and remembering (and sharing) your points— so you’ll be heard again, and again without posting more.
The Storytelling Content Course
$189
Get instant access to storytelling frameworks, templates, examples, and prompts paired with short, step-by-step tutorials. You’ll have lifetime access and free course updates, so you can learn at your own pace and use this material anytime.
A Module-By-Module Breakdown
Learn Storytelling in Hours…Not Weeks, Months or Years
Module 1: Storytelling, Simplified
Even if you’ve never told a story before, you’ll pick up on the core principles fast in lesson one.
One micro-story framework for a no-stress start to posting storytelling content.
Write hooks that make people stop and stay a while.
A simple, not shallow framework to share your expertise.
By the end you’ll know the basics of writing storytelling content that attracts people who want to follow your social media pages, sign up for your newsletter or freebie, and say “heck yes” to buying your offer.
Module 2 — Create Super fans of Your Brand
There are three questions you need to answer to create impactful storytelling content:
What is your message?
What is a relevant story to share your message?
How do you structure your story so your audience feels your message?
This module shows you how to find the right answers for your content with a repeatable framework that’ll become your go-to anytime you want to write a Thread, Carousel, or newsletter.
Module 4 - Keep Getting Better
Templates are like training wheels — they’ll support you as you start storytelling, but you won’t need them forever.
Writing techniques that help you develop your own signature storytelling style.
A 5-minute practice to curate a bank of relevant stories you can pull from anytime.
By the end, you’ll have a distinguished, recognizable voice that attracts people now and keeps them coming back.
Because a brand where people come for you, not just for tips and tricks, is online longevity.
Module 3 — Non-Salesy Storytelling
This module tackles the question on every buyer’s mind: “Why your brand and not someone who’s sorta like you but cheaper?”
A non-salesy storytelling framework that helps you sell naturally—no pushy tactics, no forced marketing moves.
By the end, you’ll know how to make your offer the obvious choice for your ideal clients.
The full course takes around three hours to complete but you won’t be stuck in “learning mode.” Each framework can be use instantly. Most students write and post their first story within the first hour.
Madeline Farquharson, Certified Professional Coach and Founder of Knomii Coaching
“What I loved most was that I had my first story online within an hour and could immediately see the results. ”
Meet Your Storytelling Guide
You Have Interesting Stories To Share; And I Have Frameworks For You To Start Telling Them Today
“I don’t have stories.”
“My life is boring.”
“No one cares.”
These are valid concerns about sharing stories I’ve heard since I became a journalist nearly 15 years ago. Anytime I’d interview a business owner they’d say some variation of these lines — only to surprise themselves once the right questions were asked. The stories would flow out, and in no time I’d have an article they’d later hang on their walls.
All my content marketing clients had the same reaction to telling their stories in content when they met me, too. Yet, the result was the same. Except — instead of hanging it on their wall — they took that content to the bank.
Hi I’m Cyndi Zaweski, the founder of StoryCraft with Cyndi, and my life’s work has always been helping people share their stories. Before I launched StoryCraft in 2020 and built a community of 80,000+ people, I was an award-winning journalist. And while my digital marketing degree from Columbia University taught me tactics, journalism taught me connection.
I’ve seen time and time again that people don’t just want information—they want to feel seen. Your stories can do that for the people who need your help but don’t realize it yet.
Everyone has stories that other people can benefit from — especially your customers who have been waiting to hear them.
They’re looking for a trusted guide, but they're confused by all the different brands on the market who are sorta kinda like you. Storytelling makes your brand the obvious choice.
Not only by positioning your approach as one-of-kind, but allowing your customers to get to know you. This matters for sales. A massive 77% of people buy from brands who share their values so this factors into sales.
You have a goldmine of interesting stories that create customers that want your expertise and approach. And I’ve got the storytelling frameworks, prompts, templates, and tutorials to do it practically in your real life marketing.
Who Is The Storytelling Content Course For?
✓ Coaches, consultants, and service providers who want to explain nuance without dumbing down their ideas
✓ Content creators who are tired of sounding like everyone else desperate for attention online
✓ Freelancers and copywriters who want a competitive edge by offering storytelling to clients
✓ Small business owners who want to sell without sounding salesy or gimmicky
✓ Educators, trainers, and program creators who want their students to remember what they teach
✓ Founders and personal brands who want to stand out for their point of view—not their trendy TikTok dance moves
✓ Subject matter experts sharing ideas online who wants to communicate with clarity, confidence, and personality
The Storytelling Content Course
$189
Get instant access to storytelling frameworks, templates, examples, and prompts paired with short, step-by-step tutorials. You’ll have lifetime access and free course updates, so you can learn at your own pace and use this material anytime.
✺ Frequently asked questions ✺
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Not at all. This course is built to support complete beginners as well as people with a writing background.
Each framework is structured for easy implementation, so you can start creating impactful stories right away.
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That’s just a story you’re telling yourself. Everyone has stories as a natural byproduct of being human. This course shows you how to find the value in your experiences, giving you the tools to uncover and share the stories that make you and your brand unique.
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This course is designed for anyone looking to connect authentically with their audience. Creators, founders, coaches, consultants, freelancers—anyone who wants to share their voice, build trust, and inspire action will benefit from the storytelling techniques here.
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No. You’ll have instant, lifetime access to templates, prompts, and examples to jumpstart your creativity. These tools make it easy to develop original stories without starting from a blank page.
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First of all, there aren’t many storytelling courses out there. Especially ones priced for less than $500.
I know because I bought them all to ensure this product was better than the rest. Those courses teach what storytelling is and why you should use it, and a couple even give prompts.
But when you’re sitting at your desk batting the blank page, knowing how storytelling works in theory doesn’t help.
With frameworks that help you implement right away, examples you can relate to, and templates adaptable to your brand, this course doesn’t just teach storytelling—it makes you a storyteller. I’m there to guide you every step of the way.
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This course is non-refundable. I am confident that the material in this course delivers exactly what is promised. I’ve poured my most effective frameworks and strategies into this program, and it’s created countless “aha” moments for those I work with. If you’re unsure about the course, I encourage you to check out some of my Instagram carousels or blogs as a preview of my teaching style.
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This is a self-paced course.
It includes both written curriculum and video content. Each module provides detailed written lessons alongside videos that walk you through applying each framework.
You’ll have lifetime access and receive free updates, so you can learn at your own pace and revisit the material anytime.
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With the frameworks and techniques provided, you’ll start connecting with your audience more effectively right from the start. This course will immediately make your writing more readable, structured, and engaging. And like with all skill building, the more you practice, the better you get over time.
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The content shared on social media offers a small taste of my teaching style, but the frameworks in this course go far deeper. You’ll get full access to my structured system and techniques designed specifically to drive real results in your storytelling.
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The storytelling frameworks in the course are intended to help you write stories. You can use the frameworks and templates to create engaging scripts. This course is not about video editing.
have questions? As A journalist, I respect people who ask Smart questions.
Please email me at cyndi@cyndizaweski.com, and I’ll be happy to answer yours.
They say we’re in the attention economy, but friend: we’re in the interest economy.
If you don’t want to fight for every “like" and convince people every time you sell, stop grabbing attention and start holding it. A few years ago, posting hacks would get you places.
Today, no one needs more vague information or click bait-y tips.
If you want to speak so your audience understands why they should care, you need a timeless approach; not another trend.
I don’t have to tell you:
Humans have been telling stories to communicate since before history was first recorded;
People are 22 times more likely to remember information when it’s shared through story; or
Storytelling can boost conversions by 30%!
You know storytelling is going to be a powerhouse for your brand. Not just today, but for as long as you communicate
These frameworks, prompts, and templates are designed to use immediately in your real life marketing ASAP. But what you’re really taking away is a timeless skill to:
Resonate
Build trust
Inspire action
Generate sales without sounding desperate
If you want to build a community that sees your posts and emails as a valuable part of their day, this course is for you. If you want to inspire, lead, and show up authentically, this is where you stop marketing and start connecting.
You’ll Use This Skill Forever
Student Reviews
“I’ve always struggled to communicate in a way that keeps my audience engaged. My writing felt scattered and confusing. This course helped me understand how to communicate my message properly.”
“The modules were the perfect bite size. It kept my attention and made me want to actually do the exercises instead of skipping ahead.”
— Rachel Fields, health Coach“I don’t consider myself a good storyteller. I get bogged down in details and lose people. This course helped me see that good storytelling is actually possible for me.”
“If you’re stuck with a blank page and a lot of self-doubt, this course helps you start to believe you can do this.”
— Helen Tarokh“I loved the structures. They helped me focus on the right things and choose the best way to tell a story instead of starting off-course.”
“Reading the lessons helped me realize which structure would work best—and then I could finally get going.”
—Esther Natar