THE STORYCRAFT BLOG
Storytelling prompts and frameworks to grow your one-person brand.
4 Steps to Create Original Content
How to create original content that highlights your thought leadership. A step-by-step guide for solopreneurs looking for original content ideas.
How to Write Your Brand Pivot Story
Rebranding your one-person business? Use these storytelling prompts to explain the changes without confusing your audience.
The Powerful Brand Message Exercise That Gets Solopreneurs Unstuck
When you're feeling stuck, coming up with a big vision is overwhelming. It's easier to start with what you don't want. This is your "anti-vision" – a picture of a future you want to avoid. Here’s how.
How to Build an Audience Without Starting with your Ideal Client
I threw out the marketing advice “First, define your target audience.” And I’ve never been more clear on my target audience.
How To Know It’s Time for a Personal Rebrand
How I knew it was time for a personal rebrand. Plus, the action steps I’m taking to slow down to build a one-person business I love.
6 Reasons Journalists Make Exceptional Content Marketers
How thinking like a journalist can make you a better content marketer.
storytelling for SOLOPRENEURS.
Dissolve the barrier between what you love and who you serve with storytelling content marketing.
Whole person brands are grown by founders who generously share insights from their journey, giving their audience aha moments along the way.
When you’re ready to share content that rallies your community and monetizes your mission, I’m here help you find the words do it intentionally.