Cyndi Zaweski

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How To Know It’s Time for a Personal Rebrand

Unsavory health news shocked me out of hurriedness last week. 

In January, I committed to “writer” as my word of the year. 

I’ve made little progress — my mind hardly noticed. 

 I am also scheduled for an upsetting oral surgery in early April.

It’s not life-threatening, and I will 1000% recover in time, but it will impact my ability to to show up in the way I intend. I'm acting fast to slow down. 

Can peace and progress coexist?

Parts of me wish I could burn it all down and re-emerge polished.

The familiar line of thinking goes: “When this is done, then I’ll be ready to show up!” But that’s not how it works for most one-person businesses.

At least, not this one-person business, who can’t exactly shut it all down to rebuild (I have clients to serve).

After nearly four years of publishing consistently, this isn’t without fear. 

  • I'm afraid I’ll lose followers and subscribers.

  • I’m afraid it looks like I don’t “have it all together.”

  • I’m afraid to be ignored.

The only weapon against fear is faith. Faith that I am becoming the person I’m supposed to be. Faith my new contributions will bring connection. 

Faith that I’ll figure this out.

Thank you for your support.

I’m looking forward to sharing the journey with you — good, bad, and ugly.

Love,

Cyndi 

If you’re wondering if now is the right time for a rebrand, or what that even looks like for a solopreneur, follow along on this journey by signing up for the StoryCraft Newsletter.

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