THe StoryCraft Blog

Less marketing, More Storytelling.

Welcome to the StoryCraft blog where you’ll find guidance and prompts to turn your personal experiences into powerful personal brand storytelling.

Cyndi Zaweski 10/14/26 Cyndi Zaweski 10/14/26

How To Connect A Personal Narrative To a Brand Message

Your personal experience becomes a story other people care about when it captures an emotion underlying a universal human experience or truth. Let’s dive into how.

Cyndi Zaweski 10/9/26 Cyndi Zaweski 10/9/26

Pivot Your Personal Brand With A Cohesive Narrative

The story that connects all the pieces together clearly for you—and the people witnessing your evolution.

Cyndi Zaweski 10/4/26 Cyndi Zaweski 10/4/26

Do Instagram Keywords Work When You Have Low Engagement?

Instagram keywords help new people find your posts days, weeks, months, and some cases years after it’s originally published. But does it work if you have low engagement to begin with?

Cyndi Zaweski 10/2/26 Cyndi Zaweski 10/2/26

How To Spend The Last 90 Days Of 2026 So You Can Do Less And Get More From Your Business In 2027

The last 90-days are the pre-beginning of the new year.Not as a time for mad-dash “crush your goals” before January energy. More like a ruthless cutting of what got in the way of accomplishing them in the first place.

Cyndi Zaweski 9/1/26 Cyndi Zaweski 9/1/26

How To Turn Boring Life Moments into Interesting Personal Brand Stories

Entrenched in our routines and rushed to boot, it’s normal to overlook moments in our lives that would make other people do a double take.