hi! I’m Cyndi Zaweski

Everyone told me I was making a big mistake. It was 2006. Newspapers were dying. The internet would change everything. A journalist degree was a waste of time and money, they warned.

They were half right. The internet changed the way we share information forever—but it’s journalism that equips me to help you today. 

Throughout my career as a reporter and magazine editor, I’ve interviewed hundreds of smart people with a lot of wisdom to share—and zero clue how to say it so people would pay attention. We’d talk for hours, and I’d walk away with word vomit.

Rushing back to the newsroom, at organizations like NBC, I’d untangle their long winded explanations and pluck out the salient details of their experience to write award-winning stories people devoured. 

To make sure the right people heard their message online, I earned a digital marketing certification from Columbia University in New York, specializing in search engine optimization so each story could be discovered long after it was published.

My skillset in 2026 is nothing anyone would have deemed valued in 2006, but by pairing timeless storytelling with modern content marketing strategies, today my work helps thousands of business owners like you communicate their wisdom through engaging content that doesn’t get buried by algorithms. 

SOUNDING BOARD

CONTENT STRATEGIST

BRAND STORY WRITER

STORYTELLING COACH

I Focus on 4 Topics To Help You Share Stories That Grow Your Brand + Community

Brand Storytelling

Storytelling is how we share what we want people to remember. Personal brand storytelling is how your audience remembers who told it. In personal brand storytelling, the messenger matters.The best brand stories give insight into who you are and why you do things the way you do them. Here you’ll find the brand strategies and storytelling frameworks to tell them engagingly.

Authority-Building Content

Creating your own content is like flying too close to the sun. You’re so immersed in your expertise, it’s hard to simplify the millions of dollars worth of knowledge in your head into something engaging and clear. With StoryCraft, you’ll learn how to tell interesting stories that voice your know-how, so your audience knows exactly where to turn when they need solutions.

Authentic Storytelling

Sharing your story can feel like walking a tightrope.

How much is too much? What’s vulnerable versus oversharing?

Authentic self-expression gives you that balance. With storytelling prompts for relevant reflection, you’ll find you have meaningful stories to share that spark “aha” moments and create algorithm-proof connections with your audience.

Here, you’ll learn how to express your ideas and experiences through authentic storytelling that shows who you are and why your audience can trust you.

Bonus? You’ll come to know yourself better.

Sustainable Content Creation

When I burnt out in 2024, I vowed to find a content creation system that wouldn’t let that happen to me — or anyone else — again. Here you’ll find sustainable content strategies to grow consistently without having to show up constantly. 

Values That Guide StoryCraft Creation

Brevity

Expertise is often hidden behind extra words, long explanations, and irrelevant background info. It’s not our fault. We were taught in school that length = authority, but on the internet, it costs credibility. I’ll never waste your time by saying more than we need to.

AI-Free Copy

Robot copy adds to the noise. StoryCraft stands for the art of writing meaningful content with original perspectives not copy/pasting AI-generated expertise. I will never waste your time with robot gook, I write and share from real experience.  

screen-free content

I’m a believer in getting inspired by what’s inspiring you — that’s why 85% of my content creation is screen-free. My most viral posts come from conversations with interesting people like you! The best stories are inspired by everyday life and real world know-how.

craft:

The artful process of making with meaning. Where skill meets soul. Each creation is a testament to mastery, a tangible expression of the maker's unique vision and passion.

Didn’t This UseD To Be Ascent StoryCraft?  

Yes! StoryCraft with Cyndi used to be Ascent StoryCraft (though now you’ll find me by my name, Cyndi Zaweski, on all platforms). Read the break down and rebuilding story above!