hi! I’m Cyndi Zaweski
Have you ever thought: “If I’m doing everything “right,” why isn’t it working?”
This is the question I asked myself two years ago. Back then, I was running a multi-six-figure content marketing agency that I built from scratch. We worked with hundreds of clients from corporations to non-profits, but this time the client wasn’t getting results.
My Instagram posts were going viral every day—yet none of the tactics from my content strategy playbook worked for her. So I worked as hard as I could to turn things around, spending hours curating the perfect combination of hashtags, picking through posts for the top trending audio, and posting c-o-n-s-i-s-t-e-n-t-l-y. Nothing landed.
I’m not too proud to admit it: I felt like a failure.
In digital marketing, the standbys eventually stop working. And when they do, it’s exhausting to go back to the drawing board just to get your content seen.
So, I stopped marketing.
Instead, I went back to what my 14-year journalism career taught me: Storytelling.
Not just grand, big picture “brand stories,” but short, slice-of-life moments that showed her values and the work she cared about.
She didn’t go viral overnight, but something shifted within days.
The people who saw her posts stopped. They read. They connected. They bought.
That’s when I realized: Trendy strategy doesn’t outperform good ol’ storytelling.
I rewrote the playbook and pivoted my brand. Within a year, I replace that six-figure agency income with a sustainable, six-figure one-person brand.
These days, I spend my mornings writing, practicing Kundalini yoga, and connecting with the 80K+ member online community I love. I no longer stress over algorithms or chase clients because personal brand storytelling built a business that supports my life, not the other way around.
But the most satisfying outcomes are hands down getting messages like from my clients:
“Cyndi, every time I get a credit alert, my heart tells you a silent thank you. After sharing my stories, I’d hit 60% of my financial goals—and today, I’ve hit 100%. People are so hyped about what I’m doing, I don’t even market to them anymore!”
Sustainable income is just the beginning. Storytelling isn’t just a tactic. It’s how we create trust, build relationships, and leave our mark on the people who need our work most.
How My Work Can Help You Too ↓
SOUNDING BOARD
CONTENT STRATEGIST
BRAND STORY WRITER
STORYTELLING COACH
I Focus on 4 Topics To Help You Share Stories That Grow Your Brand + Community
Brand Storytelling
Storytelling is how we share what we want people to remember. Personal brand storytelling is how your audience remembers who told it. In personal brand storytelling, the messenger matters.The best brand stories give insight into who you are and why you do things the way you do them. Here you’ll find the brand strategies and storytelling frameworks to tell them engagingly.
Authority-Building Content
Creating your own content is like flying too close to the sun. You’re so immersed in your expertise, it’s hard to simplify the millions of dollars worth of knowledge in your head into something engaging and clear. With StoryCraft, you’ll learn how to tell interesting stories that voice your know-how, so your audience knows exactly where to turn when they need solutions.
Authentic Storytelling
Sharing your story can feel like walking a tightrope.
How much is too much? What’s vulnerable versus oversharing?
Authentic self-expression gives you that balance. With storytelling prompts for relevant reflection, you’ll find you have meaningful stories to share that spark “aha” moments and create algorithm-proof connections with your audience.
Here, you’ll learn how to express your ideas and experiences through authentic storytelling that shows who you are and why your audience can trust you.
Bonus? You’ll come to know yourself better.
Sustainable Content Creation
When I burnt out in 2024, I vowed to find a content creation system that wouldn’t let that happen to me — or anyone else — again. Here you’ll find sustainable content strategies to grow consistently without having to show up constantly.
Values That Guide StoryCraft Creation
Brevity
Expertise is often hidden behind extra words, long explanations, and irrelevant background info. It’s not our fault. We were taught in school that length = authority, but on the internet, it costs credibility. I’ll never waste your time by saying more than we need to.
AI-Free Copy
Robot copy adds to the noise. StoryCraft stands for the art of writing meaningful content with original perspectives not copy/pasting AI-generated expertise. I will never waste your time with robot gook, I write and share from real experience.
screen-free content
I’m a believer in getting inspired by what’s inspiring you — that’s why 85% of my content creation is screen-free. My most viral posts come from conversations with interesting people like you! The best stories are inspired by everyday life and real world know-how.
craft:
The artful process of making with meaning. Where skill meets soul. Each creation is a testament to mastery, a tangible expression of the maker's unique vision and passion.
Didn’t This UseD To Be Ascent StoryCraft?
Yes! StoryCraft with Cyndi used to be Ascent StoryCraft (though now you’ll find me by my name, Cyndi Zaweski, on all platforms). Read the break down and rebuilding story above!