Storytelling Coaching
Stuck in Your Head?
When you’re the only one you have to bounce ideas off, it's all too easy to get stuck, second-guessing yourself, and start believing you have nothing valuable to say.
But you do.
What helps is brainstorming partner who gets it.
A pro with an ear to hear what you're missing and the writing skills to help you voice the value trapped in your head.
Previous storytelling coaching clients gained clarity on how to sell their offers, turn complex ideas into engaging content, and the right stories to share in 60-minutes.
There Is Peace In Knowing What To Say & How To Say It
Meet The Most Articulate Version of Yourself
Put Meaningful Words To Your Impactful Thoughts
“I say the most profound thoughts when you're around.... it's because I feel so safe and supported with you. all the noises shut off and the creative thoughts rise.”
— Stacia Emerson, PhD. Women's Creative Mindset Coach, Founder of Originally Southern
Areas of expertise:
Brand Messaging
Brand Narrative Strategy
Cohesive Brand Messaging & Content Distribution
Translating “Big Idea” Brand Messages into Content
Brand Stories: Origin Story, Product Story, Founder Story
Storytelling Marketing
Figuring Out What Problem You Solve
Community-Building Storytelling
Storytelling For Sales: Services, Courses, Mememberships
What Stories Your Audience Are Telling Themselves (Get in their head)
Thought Leadership
Articulating What’s Unique About Your Point of View
Signature Process & Framework Development
Communicating Expertise Through Storytelling
content creation & Copywriting
Funnel Creation
Micro Storytelling
Content Creation Workflow
Audits of Existing Content or Sales Pages
These Business Owners We’re In Your Shoes…
“I’ve been trying to turn these ideas into a plan on my own for months. Cyndi broke it down so quickly. this is exactly what I needed to piece together for the next level in my brand”
— Kacy Danae, Business Astrology Coach
“I had high expectations going in — and Cyndi blew all those expectations away. What we created far exceeded what I'd hoped to get. She was soooo good at pulling out the messages that would really succeed, and framing them in crisp, relatable ways. How I show up to my market is so much stronger now than it was before. Working with Cyndi was worth far more than what I paid. ”
— John Windsor, speaking CoachDon’t Wait Weeks, Months, or Years For The Next Right Step
Investment $375
“From our first call, I was immediately impressed with her knowledge, creativity, and execution. It's so nice to trust Cyndi so I can have more time to do the work I love.”
— Charlotte Donlon, author and speaker
Meet Your Storytelling Coach
Hi, I’m Cyndi -
Award-Winning Journalist, Narrative Strategist & Storytelling Coach
Everyone told me I was making a big mistake. It was 2006. Newspapers were dying. The internet would take over. A journalism degree, they said, was a waste of time and money. They were half right. The internet changed how we share information forever—but it’s journalism that equips me to help you today.
Throughout my career as a reporter and magazine editor, I’ve interviewed hundreds of smart people with a lot of wisdom to share—and zero clue how to say it so people would pay attention. We’d talk for hours, and I’d walk away with word vomit.
Rushing back to the newsroom, at organizations like NBC, I’d untangle their long winded explanations and pluck out the salient details of their experience to write award-winning stories people devoured.
To make sure the right people heard their message online, I earned a digital marketing certification from Columbia University in New York, specializing in search engine optimization so each story could be discovered long after it was published.
My skillset in 2026 is nothing anyone would have deemed valued in 2006, but by pairing timeless storytelling with modern content marketing strategies, today my work helps thousands of business owners like you communicate their wisdom through engaging content that doesn’t get buried by algorithms.
ALSO KNOWN AS…
queen of Aha Moments
FAVORITE CLIENT WIN
$76K FROM ONE EMAIL!
CAN’T STOP, WON’T STOP
BUying Books
Telling Stories That Inspire Action
LIT UP BY
Reviews of storytelling coaching services
Cyndi truly has a gift with storytelling and expressing the thoughts and feelings of her clients. I was struggling with how to put my thoughts into words. Cyndi took the time to learn how I wanted to be seen and heard through my business. Her guidance and strategies made the process easy. In addition to being a genuine and kind person, Cyndi is an expert in her field. It was an amazing experience to see her work her magic.
— Susan Ferro
“My Instagram engagement and confidence in producing impactful content has skyrocketed!
— Renee McDanielMy storytelling strategy session with Cyndi was phenomenal! I left with a better understanding of the commonalities I have with my clients, the overall arch (or customer journey) for my brand, how it all aligns with my offers and a solid content strategy for the next 90 days! Her framework and questions truly help guide you to see the stories you already have to build from. Highly recommend!
— Monique Janean, Business Coach
Frequently Asked Questions
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A storytelling coaching session is a private, one-on-one working session designed to help you express yourself more effectively.
During the session, you can talk through your brand message, offers, or content challenges.
I ask structured questions, identify how to tangle the messy parts, and create a clear action plan you can implement immediately.
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My approach comes from journalism, not marketing.
Before working with entrepreneurs and experts, I spent years in newsrooms learning how to take complex information, ask the right questions, and turn raw experiences into stories people could immediately understand. That training still shapes how I coach today.
Instead of starting with formulas or performance-based content strategies, we begin with clarity. Through conversation—often similar to an interview—we unpack your ideas, experiences, and perspective until the most engaging and relevant story emerges.
Many clients find that simply having the space to think out loud and answer thoughtful questions helps them articulate ideas they’ve struggled to explain for years.
From there, we shape those insights into cohesive messaging and stories that feel natural to you and meaningful to the people you want to reach.
I also bring a modern layer to the work. Alongside my journalism background, I studied digital marketing and SEO through Columbia University, which means the stories we develop aren’t just compelling—they’re structured in ways that work for today’s online environment, from articles and newsletters to social media and search.
In practice, that combination often helps people move from scattered ideas or disconnected content to a clear narrative that ties their work together.
The goal is to help you express what you already know in a way people can understand, remember, and connect with.
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Book a free Meet + Greet call.
Or, for a faster response, please email me your questions at cyndi@cyndizaweski.com.
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Don’t see a time that works for you here? Email me at cyndi@cyndizaweski.com.
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You’ll immediately receive a confirmation email securing your spot.
Prior to the call you’ll receive an email with the meeting link.
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You speak. I listen—and create an action plan.
A storytelling coaching session is your chance to get your ideas out of your head. Don’t worry about being polished, unsure of brand messaging, or how to connect the dots between your offer and your audience.
As a former journalist and storytelling expert, I’ll ask the right questions to make sense of everything rattling around in your brain.
You’ll walk away reenergized, clear, and ready to take action on the steps you know for sure will move you forward.
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Storytelling coaching is structured around 60-minute sessions, but the number of sessions depends on what you’d like to work on.
Some people book a single session to shape a specific story, clarify a message, or get feedback on a piece of content. Others choose to meet for several sessions so we can refine their storytelling process over time.
If your goal is to solve a specific communication challenge, one session is often enough to create clarity. If you’d like ongoing support as you practice and apply storytelling to different projects, we can continue working together over multiple sessions.
We’ll decide what makes the most sense based on what you want to accomplish.
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Deliverables are customized to your project.
But no matter what, you’ll receive a one-page action plan with the strategy we discussed on the call. This action plan includes step-by-step guidance on what actions to take next to achieve the goals we set.
You’ll also receive a transcript and video recording of your session within 24 business hours of our call.
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Schedule a free discovery call with storytelling expert Cyndi Zaweski by using this booking link.
Don’t see a time that works for you here? Email me at cyndi@cyndizaweski.com.
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Yes. Storytelling coaching is for experts, consultants, startup founders, service-based professionals, and nonprofit leaders who have experience and ideas—but struggle to explain them clearly.
It’s ideal for people who want clearer messaging, stronger content, and more confidence in how they show up publicly.
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A storytelling coaching session is a focused, one-time working session.
We clarify one core issue — your message, a specific offer, a piece of content, or a visibility block — and you leave with a clear action plan you can implement on your own.
You walk away with clarity and direction. You execute.
Brand Narrative Strategy is a comprehensive, done-with-you strategic development project.
We define your full narrative foundation — your brand positioning, narrative pillars, core brand stories, point of view, micro stories, and long-term content direction.
You walk away with a structured narrative system that guides everything you create.
If you’re not sure which is right for you, book a discovery call and we’ll decide together.
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Yes.
You can bring a draft, a messy idea, a sales page, a keynote outline, or a content direction you’re unsure about. We’ll clarify the message and map out your next steps.
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My approach is rooted in my background as a journalist. In newsrooms, the goal is always the same: take complex information and make it clear, meaningful, and engaging for an audience. That same discipline informs how I coach storytelling today.
A big part of the process involves asking thoughtful questions and giving people space to think through their ideas. Much like an interview, the conversation helps clarify what someone truly means, what the core point is, and which moments carry meaning. Many clients find that simply talking through their experiences helps their thinking become clearer.
From there, we work on shaping those insights into cohesive stories and messaging that people can easily understand and remember.
I also integrate modern content strategy and SEO principles—something I studied through Columbia University’s digital marketing program—so the stories and ideas we develop aren’t just meaningful, but also structured in ways that help people find and engage with your work online.
In practice, this often includes:
Interview-style conversations that surface the real story behind your ideas
Clarifying the core message or takeaway you want people to remember
Identifying the shift or transformation that gives a story meaning
Structuring ideas so they flow clearly and resonate with an audience
Aligning stories with your broader brand messaging and online content
The goal isn’t to force a formula, but to help you articulate your ideas in a way that’s natural, clear, and cohesive.