How to Write Your Brand Pivot Story
It is May 2, 2020.
A Reel is old-timely video footage.
Fingers are crossed COVID keeps us out of the office for two more weeks.
And I have just hit publish my first content as an aspiring freelance writer.
We've come a long way, First name / friend!
Back then I couldn't have know:
How much personal growth business growth requires.
One-person brands are meant to evolve with you.
Whether you’re just starting, or you have a few years under your belt, it’s inevitable: You’ll want to take a match to it, give up, or start over.
I'd panic when this happened.
I wish a seasoned solopreneur would’ve warned me:
It’s normal. It’s healthy. It’s a sign you’ve leveled up.
Don't be like me. Don’t freak out if you realize you’ve wasted time on the wrong thing or the tactics working for everyone aren’t working for you.
Following the crowd was never the goal anyway.
Your unique way of failing and fixing is going to be the thing that draws people in and sets you apart. All the experiences went through count.
How to Write Your Brand Pivot Story
Jenna Kutcher is a great example of a one-person brand that evolved overtime. Lesson: You don’t have to stay where you are to keep your audience engaged.
If you wanna keep your audience through pivots, connect the dots with storytelling.
Successful personal brands do this all the time.
Jenna Kutcher started as a mac and cheese loving photographer teaching other photographers Instagram growth tactics. Today, her multi-million dollar personal brand is a long way from processed cheese dust.
She covers topics like biohacking and book writing on her top rated Goaldigger Podcast. The subject matter is radically different, but her story allows her to pivot with ease in the direction of her interests.
This week's storytelling prompts are for your pivot phase(s).
Storytelling Prompts
IS IT FALLING APART? OR ARE YOU LEVELING UP?
Growth doesn't always feel like growth. It can feel sad.
It can feel like regression. It can feel like your personal brand is a personal hell. Ultimately, it's a hell of a story to tell. Here's how to turn the struggle into a story.
1. Document. You don't have to share it right away. But it's those details that will one day make your struggle an inspirational story that buttons up your pivot in way that people can connect with on a deeper level — sans confusion.
2. Aha! Aha moments come out of the blue. Maybe it clicked after re-reading a line from your favorite book. Maybe you're kid said something simple but profound (as they do!). It doesn't have to move heaven and earth to the outside world, it just has to shift the puzzle pieces for you.
3. Solution. Whatya do after this insight? How did you make the aha actionable?
4. Lesson. What did the experience show you? How did it change your perspective? Or, maybe it had the opposite effect. What belief did you double down on?
STORYCRAFT PROMPTS
These storytelling prompts were originally published in the StoryCraft Newsletter, where I share two-minutes stories of doing life and business better with actionable tips to tell your stories every week-ish. Sign up for the StoryCraft Newsletter
