AWARD WINNING CONTENT MARKETER WITH A JOURNALIST MINDSET
BUILD THE BRAND YOU LOVE
AND THE COMMUNITY WHO LOVES IT BACK
CYNDI
ZAWASKI
You know that effortless moment when you reach for your favorite gum in the grocery line, without even thinking?
That's the kind of instinctive preference I aim to create for your brand – making it the obvious and best choice for your customers.
It's quite the journey, really – starting from that first moment someone first sees your brand. When done right, they go from being a stranger to a follower, then a subscriber, and before you know it, they're not just buying, they're believing.
Hi I’m Cyndi and I believe in the power of words and narratives to transform strangers into loyal brand advocates.
This belief stems from my years as an award-winning journalist for news outlets like NBC and community newspapers all across the country. There, I learned how to create storytelling content, distill complex ideas, and most importantly, connect with people through content.
Just like the stories we told in the news, effective content marketing is about forging genuine connections. It's about bringing your brand into the heart of an online community, transforming them from casual browsers to enthusiastic fans.
Every brand has a story, but not every brand knows how to tell it. That’s where I come in.
Armed with a digital marketing certification from Columbia University, my approach blends the integrity and punch of top-tier journalism it the savvy of search-friendly digital marketing.
The result? Content that doesn't just reach your audience but captivates them, turning casual browsers into loyal fans.
“The buyer journey is nothing more than a series of questions that must be answered.”
Michael Brenner
What Makes Ascent StoryCraft Different?
THE BEHIND THE SCREENS STORY OF ASCENT STORYCRAFT
Story Forward Content Marketing Company
Award-winning writer and journalist Cyndi Zaweski founded content marketing company, Ascent StoryCraft in May 2020 — you remember, right when the world was falling apart. At that point, Cyndi had all but lost her job as executive editor for a regional luxury magazine in New York.
The publisher wasn't giving a lot of space or attention to the hottest restaurants in town or how color theory impacts the vibe of a living room. The headlines of course turned to public safety, rightfully so. She was left watching her work become irrelevant as the world shutdown. And she wasn’t the only one.
It wasn’t long before Cyndi turn her storytelling, content planning skills into a service helping local business to stay connected with their customers through social media, emails, and blogs during pandemic-era separation.
Today, Ascent StoryCraft’s mission remains one of connectivity and community building through content. We believe that every business owner, educator, consultant and freelancer with a chef’s kiss skill set and desire to help others should be able to connect and profit from the free content they publish online.
JOURNALISTIC INTERVIEW-STYLE APPROACH
Ascent StoryCraft’s signature interview-style approach puts you in the cushy visionary CEO seat. I’ll ask the right questions to tease your insight and translate it into content with purpose.
➸ You share your expertise, experience, stories, and values.
➸ I’ll turn it into binge-worthy content your audience loves.
TRANSFORMATION-BASED MARKETING METHOD
Make your solutions the obvious choice, by bridging the gap between your expertise and your audience's needs. Read more about our transformation-based marketing approach.
RESUTS YOU CAN TAKE TO THE BANK
Ascent StoryCraft’s process bridges your big-picture goals and the consistency of a strategic posting plan you need to achieve them.
Whether you’re looking to fill up with email list with interested subscribers or want to start seeing a return from all the free content you’re sharing online, we’ll ideate, create, and plan posts to get maximum impact.
THE VALUES THAT FUEL THE MISSION
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We encourage entrepreneurs at every level to tap into their unique insights to create content. Our goal is to do more than just share information; we want to spark ideas and bring people together around common goals and values. By focusing on original thinking instead of just following trends, we build invested online communities.
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We view each failure not as a setback, but as a 'First Attempt In Learning,' providing invaluable insights for improvement. This perspective is central to our continuous growth mentality, where challenges are seen as opportunities to evolve and refine our strategies. Simply Put: Keep showing up.
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We firmly believe in doing what we say and practicing what we preach. This commitment to consistency between our words and actions is fundamental in building trust and authenticity in all our relationships, ensuring we deliver on our promises and uphold our high standards in every endeavor.
What Else Should You Know?
When we work together, I will become a part of your trusted team. Tust comes from getting to know each other. So here comes the highlight reel!
🖊️ During my corporate days, I was a TV reporter and news anchor for NBC and CBS stations across the country — I even lived in Louisiana and West Virginia during my TV news days. I ended my full-time journalism career as the Executive Editor of a Luxury Lifestyle Magazine, where it was my 24/7 job to plan and write content months in advance. Future casting content that will keep people reading is my thing.
🖊️ I'm a New Yorker but not the big city “flashing lights” kinda New Yorker. I grew up on Long Island surrounded by mom-and-pop farms and small-town artisans, which instilled a great respect for small business owners trying to make a difference.
🖊️ I’m happily married to my husband, Jason. Our doggo Molly is a ham, so you’ll likely be seeing lots of her on my Instagram.
Personal growth and true crime are my jam. So if know your enneagram and occasionally wonder where in the world D.B. Cooper is, we’re gonna get along famously.
🖊️ I’m all about words, words, words, words, words. I carried around a notebook as a little girl — before gazillionaire Richard Branson made it cool.
To this day, I bring a notebook nearly everywhere I go. And I come up with a lot of content along the way.
“The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself.”
Peter Drucker
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