How To Create A Lead Magnet That Sells An Offer
Carving out time and effort to create compelling content isn't just a checkbox on your to-do list—it's an investment. You're not just looking for eyeballs; you're seeking engagement, conversions, and a loyal community. With 93% of our online journeys starting on search engines and 75% of us never moving past the first Google page, you simply can't afford to create "fly-by-night" content. Let's talk about making your free content pull its weight in gold.
Tell Your Customers Where to Go
When you walk into a store like Sephora, you're not just left to wander aimlessly. Helpful staff guide you towards products tailored to your needs without being pushy. Your online content should act in the same fashion. It's the customer service rep of the digital world, guiding your audience toward a specific direction—ideally, the solution they've been looking for.
When you create quality content, don't forget to include strategic signposts that nudge your audience toward the next step in their journey. This customer journey process is known as a funnel. The content marketing funnel, also known as the sales or conversion funnel, is a framework that guides potential customers through the stages of their buying journey.
It consists of three main stages: the top of the funnel (TOFU), the middle of the funnel (MOFU), and the bottom of the funnel (BOFU). Check out this blog How to Build a Profitable Content Marketing Funnel for more information on funnel building.
In this blog, we’ll focus entirely on actionable content strategies to come up with high converting lead magnet ideas and developing an evergreen promotional strategy with an lead magnet email sequence example.
Do You Need A Lead Magnet?
First and foremost, they are an invaluable tool for building your email list, which remains a critical asset in reaching customers and making sales effectively. Moreover, a well-crafted lead magnet helps position you as a thought leader in your field by offering valuable, actionable information, thereby building trust and credibility among your audience.
Additionally, the specific focus of your lead magnet can pre-qualify leads, ensuring that you're drawing in an audience that's genuinely interested in your products or services. Finally, by providing this upfront value, you initiate customer relationships on a positive note, laying the groundwork for more receptive interactions in the future, such as sales pitches.
Ultimately, a lead magnet is the catalyst that kicks off the evergreen content marketing email funnel we’ll be discussing in this blog.
3 Steps To Create A Lead Magnet
How To Promote A Lead Magnet
Trust me, even the most compelling lead magnet won’t do you any good if it's gathering digital dust in some obscure corner of the internet. So, let's make it visible, shall we?
Your first port of call should be your anchor content—those robust, SEO-friendly pieces like blog posts, YouTube videos, or podcasts that dive deep into topics related to your lead magnet. Craft this content carefully because this is where you'll provide substantial value and drop those irresistible breadcrumbs that lead to your lead magnet.
Now, where do you share this fantastic content? The answer is pretty straightforward: wherever your ideal clients are hanging out. Whether they're scrolling through LinkedIn, diving into YouTube tutorials, or listening to niche podcasts, that’s where your anchor content needs to be.
But remember, it's not just about plastering links everywhere. You've got to nurture an authentic connection. Engage with your audience, answer their questions, and invite them to discussions related to your content. This turns a passive viewer into an active participant, warming them up to click on that well-placed lead magnet link.
A few more places to promo your lead magnet without creating content: collab posts, guest blogging, and making appearances on podcasts. These methods are golden opportunities to place your lead magnet in front of a fresh yet highly relevant audience.
TLDR: Creating A Profitable Lead Magnet
Well, there you have it, folks! We've navigated the nitty-gritty of crafting irresistible lead magnets, delved into the 'why' and 'how' of email sequences, and even explored some inventive ways to get your lead magnet in front of eyeballs that matter. Remember, a lead magnet isn't just a one-off piece of content. It's the start of a relationship—a valuable exchange that holds the promise of more to come. So, make it count!
From sharing your anchor content on platforms where your ideal client hangs out to stretching your wings through collaborations, guest blogs, and podcast features, every step is an opportunity to refine, learn, and most importantly, connect. Don't underestimate the power of genuine interactions and value-driven content; they're the bread and butter of any successful lead magnet strategy.
And hey, if you're feeling a tad overwhelmed, don't sweat it! All good things take time, and Rome wasn't built in a day, right? Start small, test, tweak, and let your strategy evolve. You've got this!
Ready to get started? Download my free Content Strategy Starter Guide to take your first step toward a compelling and cohesive content plan that resonates with your audience and bolsters your brand. Your path to becoming a content strategy superstar starts here!
Download the Free Content Strategy Starter Guide Now
Happy Creating!