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Welcome To The StoryCraft Blog
Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.
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What Food Network Chef Anne Burrell Can Teach Us About Content Creation
In my past life as a magazine editor, I had the opportunity to interview Food Network chef Anne Burrell. Every bit as charming and witty as her TV persona, her insights gave me an ‘aha!’ moment.
Solve Your Audience's Problems with This Storytelling Content Framework
A storytelling content framework to make problem-solving content as helpful as it is engaging.
Storytelling Prompts To Build An Online Community For Your Online Business
Storytelling Prompts to build an online community for your online business.
How to Build an Audience Without Starting with your Ideal Client
I threw out the marketing advice “First, define your target audience.” And I’ve never been more clear on my target audience.
How To Know It’s Time for a Personal Rebrand
How I knew it was time for a personal rebrand. Plus, the action steps I’m taking to slow down to build a one-person business I love.