Storytelling Content Strategy
Story Makes It Make Sense
When you brand message, offers, and audience are connected, every piece of content adds up to a respectable body of work people remember, resonate with, and pass along.
“It Feels So Good To Be Seen And Heard!"
— Taylor Tomanko, “Taylor The Attorney” IS THIS YOU?
You’re stuck if…
❌ You have smart ideas, but they fall apart when you try to express them. Then someone else explains virtually the same concept—brilliantly—and you’re left feeling like a fraud.
❌ You know too much to simplify your ideas without losing nuance, so your message either gets diluted or ignored.
❌ You want a deeper connection with your audience—without oversharing your life or turning yourself into an internet personality.
❌ You keep posting, but it feels random. Each piece stands alone instead of building a meaningful body of work that reflects you.
❌ You’re scared that if you stop posting for even a few days, people will forget about you—but the pressure to keep up is pulling you away from the work that made you start your business in the first place.
When people connect with your stories, you don’t have to post 24/7 to Be relevant.
“I Got more than 200 people in my new program!"
— Neha Shah, Founder of Desi Nutrition
YOU’RE CAPABLE OF BEING…
✓ A distinguished voice with a sought after point of view and approach.
✓ The most articulate version of yourself, clear on what to say so you’re audience knows to stop scrolling when they see your name.
✓ Excited to share your services because you have an ethical way to talk about your offers that doesn’t sound stiff, fake, or desperate.
✓ Communicating nuanced ideas without over-explaining or flattening your thinking to fit online formats.
✓ Peaceful knowing you’ll stay top-of-mind without feeling obligated to post all the time.
The StoryCraft Approach To Brand Narrative Strategy.
I’m tired of watching “gurus” with puddle-deep experience go viral while real experts burnout second-guessing what to say. The StoryCraft approach uses story to explain what you know while building trust and deeper connections.
Most of all, it gives you your brain space back. You stop obsessing over how to express yourself. You stop stressing over every algorithm change.
You know what you stand for, what to say, and why it matters. The first step is to tell me about your business by scheduling a free meet and greet.
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Your brand narrative is the through line between who you are and who you serve, connecting your mission, perspective, voice, and core brand stories so every piece of content reinforces your relevance.
Details and pricing below.
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With the framework your brand narrative provides in place, we’ll start filling in the blanks of your content calendar with meaningful posts.
Details and pricing below.
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After Phases 1 and 2, you’ll have a clear narrative and content plan.
Phase 3 is optional execution support, where I write the content using the strategy we’ve built.
Details and pricing below.
“Cyndi has a unique ability to craft posts that truly reflect my voice and strategically drive sales.”
“The results are evident. my website analytics show a significant increase in search traffic. my mailing list has seen remarkable growth. I now have a clear understanding of how to convert my experiences into engaging social posts and blog topics that resonate with my ideal customers.”
— Sabrina Berry | Owner of Sandvi Studio + Pilates Membership
Phase One
$5,500
What Is A Brand Narrative Strategy?
Imagine a string of Christmas lights. It’s a bunch of vibrant, eye-catching lights held together by a single black cord. Think of your brand narrative like the cord and your individual pieces of content like the lights. Brand narrative is a thread that ties all of your individual content together for cohesiveness. Brand narrative consists of your mission, vision, values, perspective, tone, and voice. But most importantly, it’s your two big brand stories: Your origin story and the story of your offers. A brand narrative is the through line between who you are and who you serve, once we have that in place we can speak to customers in every post we create. What’s Included:
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If everyone adopted your approach, how would the world be a better place? Your vision for a better future — for your industry, your clients, yourself — is the guiding philosophy behind your brand narrative.
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How are you bringing that vision to life? Your approach is how you serve.
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Books have been written about the same topics for centuries. But people keep buying them because it’s not just what is said, it’s how it’s said that stays with us. Your message will stand out because of the way it’s articulated.
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Perspective is like a lighthouse, beaconing the right people to your brand. In 2026, content without context won’t compete with AI. People don’t need more information, they need your expertise to filter the information overload.
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Oftentimes telling your story aloud allows you to hear the messages that have been stuck in your head. As a former journalist, I’ll ask you the right questions to suss out the story details that make your brand memorable.
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Every offer has a story about how it helps, which makes selling to the right people seamless.
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If you think about serving your audience first — clients, students, followers, subscribers, industry peers — you’ll naturally cut down on content waste.
Instead of creating posts you hope people will respond to, audience research allows us to craft tailored pieces of content with meaningful context that inspires action.
“I was struggling with how to put my thoughts into words. Cyndi took the time to learn how I wanted to be seen and heard through my business. Her guidance made the process easy.”
— Susan Ferro, Owner of Glowing EnergyPhase Two
$5,500
What’s A Storytelling Content Strategy?
With the framework your brand narrative provides, we’ll start filling in the blanks of your content calendar that guide intentional content creation that takes people on a journey from stranger to fan. Told through story and discoverable through search, every piece of content acts like a small piece in the bigger picture of your brand.
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What makes storytelling content pillars unique is the inclusion of your experiences and perspectives. Beyond a structured framework of 3-5 topics, we’ll infuse your brand narrative into your topics so that every piece of your content reflects your bigger philosophy.
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When you know what your audience is actively searching for — on Google, YouTube, podcasts, and beyond — you don’t have to second guess what to say. These topics give your content a clear purpose: to meet people where they are and make your expertise easy to find. This approach organizes your ideas into search-friendly themes that build long-term visibility, not just fleeting engagement. The result is a three-month plan, helping the right people reach you long after a post goes live.
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I want you to be able to talk to your most engaged audience any time you want without algorithm handicaps. Based on the customer journey designed in phase one, we’ll create a newsletter welcome sequence that turns subscribers from interested to invested in what you have to say.
“From our first call, I was immediately impressed with her knowledge, creativity, and execution. It's so nice to trust Cyndi so I can have more time to do the work I love.”
— Charlotte Donlon, author and speaker
Phase Three
Cost Dependent on Deliverables
What Are Content Creation Services?
At the completion of phase one and two, you’ll have a ready-to-implement content strategy. I’ll have walked you through exactly what to say and how to say it to get the most return on content creation, and if you’d like me to help you put it into action, that’s where these ghost writing services come in:
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Based on our strategy, I’ll write long-form articles for each one of your content pillars. Each piece will reflect your point of view, build credibility through storytelling, and point back the value of your mission and offers, making sales easier. Search optimized for both Google and AI recommendations, these long-form pillar blogs can be repurposed for podcast or YouTube scripts, short-form content like Reels and Carousels, and for newsletters that support your customer journey.
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I’ll create a series of emails that introduce your brand with clarity and intention. Each one is designed to show your expertise through story, build trust from the first touchpoint, and guide readers toward your core offers without feeling sales-driven. These emails will help new subscribers understand what you do, why it matters, and how your work supports their goals — laying the foundation for long-term engagement. Every piece can also be adapted into future newsletters, social posts, or nurture content that supports your broader customer journey
You Don’t Have To Sound Like Everyone Else
“Cyndi’s ability to create a space where I can be authentically myself, without the pressure to conform to an idealized standard, has truly been transformative.
I’m thrilled about the unique approach to storytelling. ”
— Elizabeth Andersen2026 Is Your Time
Success for today’s audiences is less about what they have, and more about who they are.
AI slop and short-form content fatigue may have them logging off social media, but they are still searching for people and brands who help them become who they want to be.
They’re signing up for newsletters, reading blog posts, tuning in to podcasts, and watching YouTube videos for deeper connections with voices and ideas that move them to action.
With a story-driven approach, you can be the voice they listen to.
Everyone Has A Story
But Not Everyone Knows How To Tell It…
That’s Where I Come In
Hi, I’m Cyndi -
Award-Winning Journalist, Brand Storyteller & Content Strategist.
Every single founder I’ve worked with has said their story is boring. But it’s 100% percent because they haven’t been asked the right questions or given the proper writing tools.
I was a journalist for 14 years before I developed the StoryCraft framework for founder-led brand. During that time, I won awards for asking good questions and turning the answers in engaging stories. I promise you have more than one compelling story, I’m here to suss them out of you and to help you leverage it into storytelling content that inspires action and creates superfans of your brand.
OFTEN CALLED THE
queen of Aha Moments
SYNCHRONICITIES GIVE ME
GOOSEBUMPS
CAN’T STOP, WON’T STOP
BUying Books
Telling Stories That Inspire Action
LIT UP BY
Frequently Asked Questions
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The way people discover and evaluate expertise is changing — fast. Social reach is declining across every platform, while search behavior is rising. In 2024, only 2–6% of followers saw the average Instagram post. Meanwhile, Google reported that over 40% of Gen Z prefers search and long-form platforms (YouTube, blogs, newsletters) for learning about brands.
AI is accelerating this shift. Tools like ChatGPT, Perplexity, and Gemini pull answers from brands with clear topical authority. If your message is scattered, AI tools can’t recognize what you do — and your audience can’t either.
Consumers are also in a different place. Deloitte found that people now spend less total time on social media, but they spend more time with creators they trust. They’re unsubscribing from noise and seeking depth: clear viewpoints, coherent stories, and consistent expertise.
A brand narrative strategy gives you that foundation.
It clarifies the message behind your work so your content becomes easier to understand, easier to remember, and easier to find — across Google, AI, YouTube, newsletters, and social media. It’s the system that carries your ideas forward even when you’re not “posting constantly.”In a landscape where attention is fragmented and algorithms change weekly, a strong narrative is the one asset you fully control. And right now, clarity is the difference between being overlooked and being searched for.
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Yes. You’ll get a clear guide that shows you exactly where each part of your narrative belongs on your website — from your homepage and About page to your Services, Blog, and email opt-ins. This removes guesswork and helps every page communicate your message with clarity. It also strengthens your SEO by making sure your narrative and keywords show up where search engines expect them.
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You’ll walk away with a complete messaging system:
• a clarified brand narrative
• 3–5 storytelling content pillars
• SEO-driven topics based on real search behavior
• a three-month content plan
• a 5–7 email welcome sequence outlineThis strategy gives you structure, direction, and visibility across platforms where discovery actually happens — not just social.
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Plan for 1–2 hours per week during the project for calls, reviews, and approvals. After that, your content plan is designed to save time, not take more of it.
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If You’re New to Brand Content
You know your work is strong, but translating it into a message people understand is where things fall apart. You’re building from the ground up and want to start with clarity instead of praying someone else’s system will work for you. You want a narrative that feels true to you, a plan that isn’t overwhelming, and a way to show up thoughtfully without performing or diluting your expertise.
If You Need a Refresh
Maybe parts of your brand still feel right, but in-cohesive. You’ve grown. Your audience has evolved. Your offers have changed. And the message you built two years ago can’t hold the weight of who you are now. You want to tighten your through line, reconnect with the heart of your work, and create content that reflects the business you’ve become — not the one you used to run.
If You Want Staying Power
You want to build something durable: a message people remember, a body of work that compounds, and a presence that earns trust over time. You want long-term authority, not short-term noise. This strategy gives you the foundation to build a brand that lasts — and grows with you.
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Most clients complete the phase one and two of the strategy in 8-10 weeks. That includes research, interviews, brand story writing, brand narrative development, SEO topic mapping, and content planning.
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Your narrative and topics are built around what your audience is searching for. This strengthens your topical authority, making it easier for Google and AI tools to recognize your expertise and recommend your content — even months after it’s published.
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If your message feels unclear, outdated, or scattered across platforms, this process tightens it. Many clients come in with a partial narrative; we refine it into something coherent, memorable, and aligned with who they are now.
What People Are Saying
“I’ve been trying to turn these ideas into a plan on my own for months. Cyndi broke it down so quickly. this is exactly what I needed to piece together for the next level in my brand”
— Kacy Danae
