Articles

Welcome To The StoryCraft Blog

Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn narrative strategy and storytelling marketing.

Cyndi Zaweski 12/22/23 Cyndi Zaweski 12/22/23

Year In Review: 4 Big Content Trends from 2023— and What They Mean for your Digital Marketing Strategy in 2024

Learn how the biggest content marketing trends of 2023 will shape the way your audience consumes content in 2024. Get ahead of the curve to create content that resonates

Cyndi Zaweski 12/11/23 Cyndi Zaweski 12/11/23

Social Media Post Ideas For January [2024]

Marketing ideas for January 2024. January social media post ideas to engage your audience and boost sales.

Cyndi Zaweski 12/6/23 Cyndi Zaweski 12/6/23

Content Marketing Case Study: Rank #1 On Google Search

This content marketing case study shows how a furniture company was able to rank #1 on Google after being stuck on page two results. Learn the strategies that drove their climb up the search results and how quality content writing can make a real difference.

Cyndi Zaweski 11/16/23 Cyndi Zaweski 11/16/23

Scroll-Stopping Social Media Post Ideas for December [2023]

20+ original social media post ideas for December to keep you cool, calm, and consistently captivating throughout the holidays.

Cyndi Zaweski 10/30/23 Cyndi Zaweski 10/30/23

How To Use Testimonials In Content Marketing

Learn how the opinions of your past customers can help you create better content to attract new ones, plus the survey questions that will help you make more sales.

Cyndi Zaweski 10/12/23 Cyndi Zaweski 10/12/23

7 Brand Storytelling Examples To Grow An Online Community

Learn how to use brand storytelling in your content marketing. Get inspired with these seven brand storytelling examples to grow your online community.