THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog where you’ll find guidance and prompts to turn your personal experiences into powerful personal brand storytelling.
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Pivot Your Personal Brand With A Cohesive Narrative
The story that connects all the pieces together clearly for you—and the people witnessing your evolution.
Leadership Storytelling Step One: Capture Your Aha Moments
Capturing “five-second moments” of realization and transformation is a foundational part of a leadership storytelling—because pinpointing “ahas” is the first step to turning your experiences into interesting perspectives that attract people to your brand. Here’s how.
How Personal Brand Storytelling Wins Clients (No oversharing Required)
Glowing testimonials and credentials get you on the shortlist, but an intangible personal connection is what sways a client to choose you over someone else with similar qualifications.
Make Your Brand Message Unforgettable With Storytelling
This blog breaks down how to make your brand message unforgettable by anchoring it in one clear, specific story. You’ll learn how to uncover the moment your message was born, ask better questions to surface story-worthy details, and write stories that help people see the value in what you do.
What’s The Right Amount Of Vulnerability In Online Storytelling?
It’s a misconception that vulnerable storytelling needs to be a tell all.