THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog where you’ll find guidance and prompts to turn your personal experiences into powerful personal brand storytelling.
Explore Articles
- Storytelling Marketing
- StoryCraft Newsletter
- Content Ideas
- Content Strategy
- Content Prompts
- Personal Brand Storytelling
- Storytelling Content Creation
- Content Creation Tips
- Marketing
- Case Studies
- Narrative Strategy
- Sustainable Marketing Strategy
- Instagram Branding
- Instagram Marketing
- Marketing Without Social Media
- Micro Storytelling
- Storytelling
- AI Marketing
- Brand Message
- Content Strategy For N...
- Copywriting Tips
- Emotional Storytelling
- Leadership Storytelling
- Online Storytelling
- Small Business SEO Str...
- Storytelling For Sales
- Storytelling For Self Discovery
- Thought Leadership Storytelling
How To Sell Emotions. Ethical Storytelling For Sales (With Examples)
“Sell emotions” is common storytelling marketing advice . But it’s hardly practical on its own. This article provides concrete examples of emotional storytelling to connect your audience with your offer on an emotional level—without sounding like Bob the used car salesman.
Leadership Storytelling Step One: Capture Your Aha Moments
Capturing “five-second moments” of realization and transformation is a foundational part of a leadership storytelling—because pinpointing “ahas” is the first step to turning your experiences into interesting perspectives that attract people to your brand. Here’s how.
Show Don’t Tell: 3 Ways To Use Observation In Emotional Storytelling
“Show, don't tell" is common storytelling advice—yet it's hardly practical on its own. Here are three way actionable ways to use observation to write emotional storytelling content that shows not tells.
3 Steps To Engaging Storytelling Content Creation (With Examples)
Creating storytelling content doesn’t have to take longer than the posts you’re pouring into now. Better engagement is just the beginning. This storytelling for content creators system makes every post a building block in your brand narrative.
What’s The Right Amount Of Vulnerability In Online Storytelling?
It’s a misconception that vulnerable storytelling needs to be a tell all.