Articles
Welcome To The StoryCraft Blog
Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.
Explore Articles
- StoryCraft Newsletter
- Content Ideas
- Content Strategy
- Content Prompts
- Content Strategy For N...
- Copywriting Tips
- Instagram Marketing
- Content Creation Tips
- Marketing
- Case Studies
- Storytelling
- Content Ideas for Smal...
- Instagram Growth Tips
- Brand Message
- Instagram Branding
- Personal Brand Storytelling
- Small Business SEO Str...
- Writing Advice
Emotional Storytelling Cheat Sheet: A Business Owner’s Guide To Writing Empathetic Stories For Short-Form Content
Storytelling is celebrated because it “speaks to be people’s emotions.” But which emotions? And how do you evoke those emotions without being manipulative in your marketing? This article offers a cheat sheet for identifying and describing your audience’s emotions for empathic storytelling content.
The Cure For Long-Winded Storytelling
Rambling is a common storytelling struggle. Learn how to write personal brand stories for social media that resonate—without being long-winded. Personal brand storytelling examples included.