THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.
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How to Post Less and Reach More With a Storytelling Marketing Strategy for Instagram
Storytelling marketing strategy for Instagram is ultimately about gaining the freedom that comes when you’re remembered for what you say not because of how often you post. Here I break down my strategy for Instagram that allows me to post just three pieces of storytelling content per week that are seen by more than 800,000 people.