Articles

Welcome To The StoryCraft Blog

Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.

Cyndi Zaweski 11/16/23 Cyndi Zaweski 11/16/23

Scroll-Stopping Social Media Post Ideas for December [2023]

20+ original social media post ideas for December to keep you cool, calm, and consistently captivating throughout the holidays.

Cyndi Zaweski 10/30/23 Cyndi Zaweski 10/30/23

How To Use Testimonials In Content Marketing

Learn how the opinions of your past customers can help you create better content to attract new ones, plus the survey questions that will help you make more sales.

Cyndi Zaweski 10/12/23 Cyndi Zaweski 10/12/23

7 Brand Storytelling Examples To Grow An Online Community

Learn how to use brand storytelling in your content marketing. Get inspired with these seven brand storytelling examples to grow your online community.

Cyndi Zaweski 8/14/23 Cyndi Zaweski 8/14/23

3 Steps To Attract Motivated Clients With Content

Combine aspirational and relatable content to create a powerful content marketing strategy that speaks directly to your audience's values and desires. Start attracting clients who are ready to invest in themselves and achieve their goals.

Cyndi Zaweski 8/13/23 Cyndi Zaweski 8/13/23

‘Back To School’ Brand Story Template [August 2023]

Even if "Back to School" isn't typically in your brand's lexicon, August offers a unique narrative opportunity. Harness the universal theme of "The Art of Unlearning" to craft a relatable brand story.

Cyndi Zaweski 7/21/23 Cyndi Zaweski 7/21/23

Engaging Social Media Content Ideas For August

Looking for social media post ideas for August? These content prompts will help you unlock creative ideas your audience will love.