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Welcome To The StoryCraft Blog
Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.
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Solve Your Audience's Problems with This Storytelling Content Framework
A storytelling content framework to make problem-solving content as helpful as it is engaging.
Storytelling Prompts To Build An Online Community For Your Online Business
Storytelling Prompts to build an online community for your online business.
4 Steps to Create Original Content
How to create original content that highlights your thought leadership. A step-by-step guide for solopreneurs looking for original content ideas.
How to Write Your Brand Pivot Story
Rebrand you personal brand. Use these storytelling prompts to explain the changes without confusing your audience.
The Powerful Brand Message Exercise That Gets Solopreneurs Unstuck
When you're feeling stuck, coming up with a big vision is overwhelming. It's easier to start with what you don't want. This is your "anti-vision" – a picture of a future you want to avoid. Here’s how.
How to Build an Audience Without Starting with your Ideal Client
I threw out the marketing advice “First, define your target audience.” And I’ve never been more clear on my target audience.