THe StoryCraft Blog

Less marketing, More Storytelling.

Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.

Cyndi Zaweski 1/20/25 Cyndi Zaweski 1/20/25

Authenticity vs. Authority in Personal Brand Storytelling

Authentic brand storytelling is a byproduct of being clear on our values, perspectives, short-comings, and attributes. These storytelling prompts will help you voice them engagingly.