THe StoryCraft Blog

Less marketing, More Storytelling.

Welcome to the StoryCraft blog, a collection of narrative strategies, storytelling marketing ideas, and behind-the-scenes looks at how surprisingly little it takes to build a six-figure business without social media.


Emotional Storytelling Cheat Sheet: A Business Owner’s Guide To Writing Empathetic Stories For Short-Form Content And Sales
Storytelling Marketing Cyndi Zaweski Storytelling Marketing Cyndi Zaweski

Emotional Storytelling Cheat Sheet: A Business Owner’s Guide To Writing Empathetic Stories For Short-Form Content And Sales

Storytelling is celebrated because it “speaks to be people’s emotions.” But which emotions? And how do you evoke those emotions without being manipulative in your marketing? This is a cheat sheet for identifying and describing feelings for storytelling content creation.

Read More