THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog where you’ll find guidance and prompts to turn your personal experiences into powerful personal brand storytelling.
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Emotional Storytelling Cheat Sheet: A Business Owner’s Guide To Writing Empathetic Stories For Short-Form Content And Sales
Storytelling is celebrated because it “speaks to be people’s emotions.” But which emotions? And how do you evoke those emotions without being manipulative in your marketing? This is a cheat sheet for identifying and describing feelings for storytelling content creation.
Show Don’t Tell: 3 Ways To Use Observation In Emotional Storytelling
“Show, don't tell" is common storytelling advice—yet it's hardly practical on its own. Here are three way actionable ways to use observation to write emotional storytelling content that shows not tells.