THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.
Explore Articles
- Storytelling Marketing
- StoryCraft Newsletter
- Content Ideas
- Content Strategy
- Content Prompts
- Content Creation Tips
- Marketing
- Case Studies
- Narrative Strategy
- Storytelling
- Instagram Branding
- Instagram Marketing
- Marketing Without Social Media
- Storytelling Content Creation
- Brand Message
- Content Strategy For N...
- Copywriting Tips
- Micro Storytelling
- Personal Brand Storytelling
- Small Business SEO Str...
- Sustainable Marketing Strategy
Emotional Storytelling Cheat Sheet: A Business Owner’s Guide To Writing Empathetic Stories For Short-Form Content And Sales
Storytelling is celebrated because it “speaks to be people’s emotions.” But which emotions? And how do you evoke those emotions without being manipulative in your marketing? This is a cheat sheet for identifying and describing feelings for storytelling content creation.
Show Don’t Tell: 3 Ways To Use Observation In Emotional Storytelling
“Show, don't tell" is common storytelling advice—yet it's hardly practical on its own. Here are three way actionable ways to use observation to write emotional storytelling content that shows not tells.