Articles

Welcome To The StoryCraft Blog

Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn narrative strategy and storytelling marketing.

Cyndi Zaweski 5/30/23 Cyndi Zaweski 5/30/23

Brand Storytelling Ideas For June: Share What Makes Your Brand Special

Use brand storytelling to stand out on Instagram this June. Learn how to share a brand story that highlights what make you unique among the competition.

Cyndi Zaweski 5/1/23 Cyndi Zaweski 5/1/23

Social Media Post Ideas For June 2023

These social media post ideas for June are perfect for Instagram, Facebook, Pinterest, and anywhere else you'd like to reach your audience.

Cyndi Zaweski 4/30/23 Cyndi Zaweski 4/30/23

Social Media Post Ideas for May 2023

What better time than now to double down on creating the content that builds rapport with your people with these social media post ideas for May?

Cyndi Zaweski 4/27/23 Cyndi Zaweski 4/27/23

What Consistency In Social Media Marketing Means

Consistency in social media marketing boils down to your brand being instantly recognizable when someone is scrolling through their feed.

Cyndi Zaweski 4/21/23 Cyndi Zaweski 4/21/23

Brand Storytelling Ideas & Caption Templates For May

If you’re looking to weave brand storytelling in your content marketing, May is a great time to channel your inner Rocky Balboa.

Cyndi Zaweski 4/5/23 Cyndi Zaweski 4/5/23

How To Have Fun Creating Content For Your Business

Whether it's a lack of inspiration or a feeling of creative burnout, this blog is all about bringing the joy, so you can reignite the passion for getting your message out into the world for the right people to hear it.