THe StoryCraft Blog

Less marketing, More Storytelling.

Welcome to the StoryCraft blog, a collection of narrative strategies, storytelling marketing ideas, and behind-the-scenes looks at how surprisingly little it takes to build a six-figure business without social media.

Cyndi Zaweski 7/21/23 Cyndi Zaweski 7/21/23

Engaging Social Media Content Ideas For August

Looking for social media post ideas for August? These content prompts will help you unlock creative ideas your audience will love.

Cyndi Zaweski 6/9/23 Cyndi Zaweski 6/9/23

How To Boost Engagement With Instagram Collab Posts

Learn exactly how to coordinate an Instagram Collab post to expand reach, engagement, and foster connections with new followers.

Cyndi Zaweski 6/4/23 Cyndi Zaweski 6/4/23

July Social Media Post and Newsletter Ideas With A Storytelling Twist For 2026

Barbecues, beach days, fireworks, and content creation....which one of these things is not like the other? Let me take coming up with July social media post and newsletter ideas off your should-do list so you can go enjoy the fleeting days of summer.

Cyndi Zaweski 6/3/23 Cyndi Zaweski 6/3/23

6 Strategies To Fix Low Instagram Engagement During The Summer

Low Instagram engagement got you down? Try these content strategies to fix Instagram engagement drops in 2023.

Cyndi Zaweski 6/1/23 Cyndi Zaweski 6/1/23

Should You Delete Ghost Followers on Instagram?

Do ghost followers lower engagement? There is a hot debate over whether you should delete ghost followers from Instagram. But there’s only one answer.

Cyndi Zaweski 5/30/23 Cyndi Zaweski 5/30/23

Brand Storytelling Ideas For June: Share What Makes Your Brand Special

Use brand storytelling to stand out on Instagram this June. Learn how to share a brand story that highlights what make you unique among the competition.