THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.
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![‘Back To School’ Brand Story Template [August 2023]](https://images.squarespace-cdn.com/content/v1/66843a9e7858a4580b074022/1719953198343-NB3J1YEOB9WZMPJ3F91T/image-asset.jpeg)
‘Back To School’ Brand Story Template [August 2023]
Even if "Back to School" isn't typically in your brand's lexicon, August offers a unique narrative opportunity. Harness the universal theme of "The Art of Unlearning" to craft a relatable brand story.
August Newsletter And Social Media Post Ideas (With Story Hooks)
Your August content calendar? Done! Visit for newsletter and social media post ideas for August. Here you’ll find summer content ideas with story hooks and fill-in-the-blank content prompts for post with personality.
How To Boost Engagement With Instagram Collab Posts
Learn exactly how to coordinate an Instagram Collab post to expand reach, engagement, and foster connections with new followers.
July Social Media Post and Newsletter Ideas For 2026 (With Story Hooks)
Barbecues, beach days, fireworks, and content creation....which one of these things is not like the other? Let me take coming up with July social media post and newsletter ideas off your should-do list so you can go enjoy the fleeting days of summer.
6 Strategies To Fix Low Instagram Engagement During The Summer
Low Instagram engagement got you down? Try these content strategies to fix Instagram engagement drops in 2023.
Should You Delete Ghost Followers on Instagram?
Do ghost followers lower engagement? There is a hot debate over whether you should delete ghost followers from Instagram. But there’s only one answer.