THe StoryCraft Blog

Less marketing, More Storytelling.

Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.

Cyndi Zaweski 12/11/23 Cyndi Zaweski 12/11/23

Social Media Post Ideas For January [2024]

Marketing ideas for January 2024. January social media post ideas to engage your audience and boost sales.

Cyndi Zaweski 12/6/23 Cyndi Zaweski 12/6/23

Content Marketing Case Study: Rank #1 On Google Search

This content marketing case study shows how a furniture company was able to rank #1 on Google after being stuck on page two results. Learn the strategies that drove their climb up the search results and how quality content writing can make a real difference.

Cyndi Zaweski 11/16/23 Cyndi Zaweski 11/16/23

Scroll-Stopping Social Media Post Ideas for December [2023]

20+ original social media post ideas for December to keep you cool, calm, and consistently captivating throughout the holidays.

Cyndi Zaweski 10/30/23 Cyndi Zaweski 10/30/23

How To Use Testimonials In Content Marketing

Learn how the opinions of your past customers can help you create better content to attract new ones, plus the survey questions that will help you make more sales.

Cyndi Zaweski 10/12/23 Cyndi Zaweski 10/12/23

7 Brand Storytelling Examples To Grow An Online Community

Learn how to use brand storytelling in your content marketing. Get inspired with these seven brand storytelling examples to grow your online community.

Cyndi Zaweski 8/14/23 Cyndi Zaweski 8/14/23

3 Steps To Attract Motivated Clients With Content

Combine aspirational and relatable content to create a powerful content marketing strategy that speaks directly to your audience's values and desires. Start attracting clients who are ready to invest in themselves and achieve their goals.