Articles

Welcome To The StoryCraft Blog

Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.

Cyndi Zaweski 1/17/24 Cyndi Zaweski 1/17/24

Content Marketing Case Study: Lead Generation Strategy

See how effective content marketing can generate leads. This case study shows how a nutritionist content strategy increased Instagram engagement and online course sales.

Cyndi Zaweski 1/11/24 Cyndi Zaweski 1/11/24

Social Media Post Ideas for February [2024]

Stand out on social media with these unique February content ideas to get your audience talking.

Cyndi Zaweski 1/1/24 Cyndi Zaweski 1/1/24

Content Marketing Case Study: Increasing Sales Through SEO-Driven Storytelling

SEO doesn’t have to sound robotic. Learn how storytelling SEO increased web traffic, mailing list sign-ups, and sales for a health entrepreneur.

Cyndi Zaweski 12/22/23 Cyndi Zaweski 12/22/23

Year In Review: 4 Big Content Trends from 2023— and What They Mean for your Digital Marketing Strategy in 2024

Learn how the biggest content marketing trends of 2023 will shape the way your audience consumes content in 2024. Get ahead of the curve to create content that resonates

Cyndi Zaweski 12/11/23 Cyndi Zaweski 12/11/23

Social Media Post Ideas For January [2024]

Marketing ideas for January 2024. January social media post ideas to engage your audience and boost sales.

Cyndi Zaweski 12/6/23 Cyndi Zaweski 12/6/23

Content Marketing Case Study: Rank #1 On Google Search

This content marketing case study shows how a furniture company was able to rank #1 on Google after being stuck on page two results. Learn the strategies that drove their climb up the search results and how quality content writing can make a real difference.