THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog, a collection of narrative strategies, storytelling marketing ideas, and behind-the-scenes looks at how surprisingly little it takes to build a six-figure business without social media.
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How To Build Trust with Personal Brand Storytelling
There’s nothing like having a trusted name in business. Here’s how to use personal brand storytelling to build trust online.
Infuse Your Personality Into Brand Storytelling Content
Think your life is too "boring" to tell personality packed stories? You might be surprised to know why mundane moments are your biggest competitive advantage against AI. This is why and how to use them to your benefit.
How to Post Less and Reach More With a Storytelling Marketing Strategy for Instagram
Storytelling marketing strategy for Instagram is ultimately about gaining the freedom that comes when you’re remembered for what you say not because of how often you post. Here I break down my strategy for Instagram that allows me to post just three pieces of storytelling content per week that are seen by more than 800,000 people.
3 Steps To Engaging Storytelling Content Creation (With A Story Bank And Storytelling Templates)
Creating storytelling content doesn’t have to take longer than the posts you’re pouring into now. Better engagement is just the beginning. This storytelling for content creators system makes every post a building block in your brand narrative.
How Not To Start Personal Brand Storytelling
Authentic stories can’t start with fake client avatars. There is a better way for personal brands to speak to the right people.
Authenticity vs. Authority in Personal Brand Storytelling
Authentic brand storytelling is a byproduct of being clear on our values, perspectives, short-comings, and attributes. These storytelling prompts will help you voice them engagingly.