THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.
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The Collective Cost of A Trillion Dollar Story
Steve Jobs is credited with saying the most powerful person in the world is the storyteller. From near-bankruptcy to a $1.75 trillion IPO, here is how Elon Musk used a great story to channel the world’s resources to fund his vision of tomorrow.
Marketing Without Social Media: Six Months since My Last Post And Sales Are…
Can marketing without social media be profitable for online business owners? It’s been six months since my last social media post. Here’s what the cold hard sales numbers have to say.
365 Buttons, Zero Explanation: How Intentional Marketing Creates Memorable Brand Messaging
Most brand messaging gets diluted trying to appeal to everyone. This article breaks down how to have brand memorable messaging with intentional marketing.
Why Joy Is the Story Content Audiences Are Craving in 2026
Audiences are exhausted by fear-based content. New data shows joy-driven stories build trust, increase engagement, and community. This article discusses how to use joyful, impact-driven storytelling in your content (with examples).
Make Your Brand Message Unforgettable With Storytelling
This blog breaks down how to make your brand message unforgettable by anchoring it in one clear, specific story. You’ll learn how to uncover the moment your message was born, ask better questions to surface story-worthy details, and write stories that help people see the value in what you do.
How to Post Less and Reach More With a Storytelling Marketing Strategy for Instagram
Storytelling marketing strategy for Instagram is ultimately about gaining the freedom that comes when you’re remembered for what you say not because of how often you post. Here I break down my strategy for Instagram that allows me to post just three pieces of storytelling content per week that are seen by more than 800,000 people.