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Welcome To The StoryCraft Blog
Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.
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Why Joy Is the Story Content Audiences Are Craving in 2026
Audiences are exhausted by fear-based content. New data shows joy-driven stories build trust, increase engagement, and community. This article discusses how to use joyful, impact-driven storytelling in your content (with examples).
Is Social Media Still Necessary for Business Growth in 2026?
As audiences spend less time on social media feeds, this piece explores what happens when you post less—and how people want to hear from you in 2026.
Emotional Storytelling Cheat Sheet: A Business Owner’s Guide To Writing Empathetic Stories For Short-Form Content
Storytelling is celebrated because it “speaks to be people’s emotions.” But which emotions? And how do you evoke those emotions without being manipulative in your marketing? This article offers a cheat sheet for identifying and describing your audience’s emotions for empathic storytelling content.
Short-Form Storytelling 101: Write A Micro Story For Instagram in 15 Minutes (or Less)
Micro storytelling is a very short narrative—think two to ten sentences—that offers a glimpse into your perspective while growing the know, like, and trust factor that is fundamental for audience growth and sales online. This article is about how to write this style of storytelling for Instagram.
What Makes A Story A Good Story? The #1 Thing Business Owners Need To Reap The Benefits of Writing Storytelling Content
Most people try to write stories from memory—but something important gets lost in the process. This post shares a simple shift that makes your everyday moments easier to turn into meaningful stories. If you’ve ever sat down to write and drawn a blank, this might be why.
3 Musts of Non-Salesy Storytelling: A Guide To Writing Storytelling Content That Sells Without the Ick Factor
In this post, I share the story of how I nearly blew a dream job interview because I didn’t understand the role sales played in content. It changed my approach writing, business, and selling—and led me to develop this storytelling framework. You’ll learn three key elements of a non-salesy sales story (with examples) and how to build trust and drive sales without sounding pushy.