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Welcome To The StoryCraft Blog
Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.
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Emotional Storytelling Cheat Sheet: A Business Owner’s Guide To Writing Empathetic Stories For Short-Form Content
Storytelling is celebrated because it “speaks to be people’s emotions.” But which emotions? And how do you evoke those emotions without being manipulative in your marketing? This article offers a cheat sheet for identifying and describing your audience’s emotions for empathic storytelling content.
Short-Form Storytelling 101: Write A Micro Story For Instagram in 15 Minutes (or Less)
Micro storytelling is a very short narrative—think two to ten sentences—that offers a glimpse into your perspective while growing the know, like, and trust factor that is fundamental for audience growth and sales online. This article is about how to write this style of storytelling for Instagram.
What Makes A Story A Good Story? The #1 Thing Business Owners Need To Reap The Benefits of Writing Storytelling Content
Most people try to write stories from memory—but something important gets lost in the process. This post shares a simple shift that makes your everyday moments easier to turn into meaningful stories. If you’ve ever sat down to write and drawn a blank, this might be why.
3 Musts of Non-Salesy Storytelling: A Guide To Writing Storytelling Content That Sells Without the Ick Factor
In this post, I share the story of how I nearly blew a dream job interview because I didn’t understand the role sales played in content. It changed my approach writing, business, and selling—and led me to develop this storytelling framework. You’ll learn three key elements of a non-salesy sales story (with examples) and how to build trust and drive sales without sounding pushy.
How To Tell Micro Stories To Grow Your Brand (with Examples)
Learn how to use micro storytelling to grow your personal brand. This guide breaks down what micro stories are, why they work, and how to write them—with real examples for Instagram, Threads, and newsletters. It’s especially useful for service-based business owners, creators, and coaches who want to build trust and communicate their expertise clearly while showing their personality.
3 Tips To Find, Structure, and Write Authentic Personal Brand Stories
This blog breaks down three practical techniques for writing personal brand stories that build trust and clarity. You'll learn how to identify story-worthy moments from your work and life, structure your stories to keep attention, and communicate your message so people remember you. Use storytelling to explain what they do, show their value, and connect with the right audience.