Articles
Welcome To The StoryCraft Blog
Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.
Explore Articles
- StoryCraft Newsletter
- Content Ideas
- Content Strategy
- Content Prompts
- Content Strategy For N...
- Copywriting Tips
- Instagram Marketing
- Content Creation Tips
- Marketing
- Case Studies
- Storytelling
- Content Ideas for Smal...
- Instagram Growth Tips
- Brand Message
- Instagram Branding
- Personal Brand Storytelling
- Small Business SEO Str...
- Writing Advice
3 Musts of Non-Salesy Storytelling: A Guide To Writing Storytelling Content That Sells Without the Ick Factor
In this post, I share the story of how I nearly blew a dream job interview because I didn’t understand the role sales played in content. It changed my approach writing, business, and selling—and led me to develop this storytelling framework. You’ll learn three key elements of a non-salesy sales story (with examples) and how to build trust and drive sales without sounding pushy.