THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.
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The #1 Killer Of Storytelling Content
Too much context is the biggest mistake in storytelling content marketing. Here's a simple strategy to avoid it to keep your reader engaged.
What’s The Right Amount Of Vulnerability In Online Storytelling?
It’s a misconception that vulnerable storytelling needs to be a tell all.
Create A Personal Brand Storytelling Strategy in Four Steps
How to create a personal brand storytelling strategy to share your message engagingly on social media.
How to Find Storytelling Content Ideas
Storytelling content creation is on the rise—and you’re not too late. Learn how to find storytelling content ideas for engaging social media posts and newsletters.
What Food Network Chef Anne Burrell Can Teach Us About Content Creation
In my past life as a magazine editor, I had the opportunity to interview Food Network chef Anne Burrell. Every bit as charming and witty as her TV persona, her insights gave me an ‘aha!’ moment.
Storytelling Content: Reframing Your Story To Inspire Your Audience (And Yourself)
Use reframing to tell an inspirational story to inspire your audience (and yourself!)