THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.
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3 Tips To Find, Structure, and Write Authentic Personal Brand Stories
This blog breaks down three practical techniques for writing personal brand stories that build trust and clarity. You'll learn how to identify story-worthy moments from your work and life, structure your stories to keep attention, and communicate your message so people remember you. Use storytelling to explain what they do, show their value, and connect with the right audience.
3 Questions To Find Your Most Compelling Personal Brand Stories
Explore the kinds of questions that lead to compelling personal brand storytelling. This article breaks down how thoughtful prompts can help you make sense of your experiences, express your voice more clearly, and connect with others in a meaningful way.
How To Tell Relatable Personal Brand Stories For Social Media
Tap into universal themes to make your personal brand storytelling emotionally relevant, relatable, and trustworthy.
A Guide To Personal Brand Storytelling That Resonates
This week’s storytelling prompts are for writing personal brand stories that resonate with the right people so you don’t have to convince people you’re worth their time and attention, they’ll just feel it in their bones.
How To Build Trust with Personal Brand Storytelling
There’s nothing like having a trusted name in business. Here’s how to use personal brand storytelling to build trust online.
How to Post Less and Reach More With a Storytelling Marketing Strategy for Instagram
Storytelling marketing strategy for Instagram is ultimately about gaining the freedom that comes when you’re remembered for what you say not because of how often you post. Here I break down my strategy for Instagram that allows me to post just three pieces of storytelling content per week that are seen by more than 800,000 people.