THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog where you’ll find guidance and prompts to turn your personal experiences into powerful personal brand storytelling.
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365 Buttons, Zero Explanation: How Intentional Marketing Creates Memorable Brand Messaging
Most brand messaging gets diluted trying to appeal to everyone. This article breaks down how to have brand memorable messaging with intentional marketing.
Storytelling For Sales: A Non-Salesy Method To Tell Stories That Sell Your Services and products (Without The Ick)
Storytelling for sales is not an aggressive pitch. You can forget sounding like that icky sales copy that’s turned you off in the past and instead do what you’ve always wanted: Make money helping people. Here you’ll learn the non-salesy way to sell with story.
What Is Narrative Strategy? Your Guide to Creating a Cohesive Brand Narrative With Storytelling Marketing
Tired of posting constantly with little return? Learn how to build a cohesive brand with narrative strategy and storytelling marketing so you can post less and be remembered more.
Stop Rambling. Communicate Your Message Through Micro Storytelling
Learn how to stop rambling and communicate your message clearly through micro storytelling. A storytelling prompts for how to tell concise micro stories for a cohesive brand message.
How To Write A Compelling Brand Vision Story
How to write a brand vision story that builds a cohesive brand and strengthens your narrative strategy and storytelling marketing. Includes a free storytelling prompt and brand positioning framework.
4 Types of Business Stories That Build Trust in 2026 (It’s Not Just Your Origin Story)
What stories should you tell in 2026? Spoiler alert: It’s not just your origin story. These for micro storytelling ideas built trust and recognition in an era of content overload.