THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.
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How To Sell Emotions. Ethical Storytelling For Sales (With Examples)
“Sell emotions” is common storytelling marketing advice . But it’s hardly practical on its own. This article provides concrete examples of emotional storytelling to connect your audience with your offer on an emotional level—without sounding like Bob the used car salesman.
Leadership Storytelling Step One: Capture Your Aha Moments
Capturing “five-second moments” of realization and transformation is a foundational part of a leadership storytelling—because pinpointing “ahas” is the first step to turning your experiences into interesting perspectives that attract people to your brand. Here’s how.
Show Don’t Tell: 3 Ways To Use Observation In Emotional Storytelling
“Show, don't tell" is common storytelling advice—yet it's hardly practical on its own. Here are three way actionable ways to use observation to write emotional storytelling content that shows not tells.
3 Steps To Engaging Storytelling Content Creation (With A Story Bank And Storytelling Templates)
Creating storytelling content doesn’t have to take longer than the posts you’re pouring into now. Better engagement is just the beginning. This storytelling for content creators system makes every post a building block in your brand narrative.
What’s The Right Amount Of Vulnerability In Online Storytelling?
It’s a misconception that vulnerable storytelling needs to be a tell all.