THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog where you’ll find guidance and prompts to turn your personal experiences into powerful personal brand storytelling.
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Storytelling For Sales: A Non-Salesy Method To Tell Stories That Sell Your Services and products (Without The Ick)
Storytelling for sales is not an aggressive pitch. You can forget sounding like that icky sales copy that’s turned you off in the past and instead do what you’ve always wanted: Make money helping people. Here you’ll learn the non-salesy way to sell with story.
4 Types of Business Stories That Build Trust in 2026 (It’s Not Just Your Origin Story)
What stories should you tell in 2026? Spoiler alert: It’s not just your origin story. These for micro storytelling ideas built trust and recognition in an era of content overload.
Emotional Storytelling Cheat Sheet: A Business Owner’s Guide To Writing Empathetic Stories For Short-Form Content And Sales
Storytelling is celebrated because it “speaks to be people’s emotions.” But which emotions? And how do you evoke those emotions without being manipulative in your marketing? This is a cheat sheet for identifying and describing feelings for storytelling content creation.
Show Don’t Tell: 3 Ways To Use Observation In Emotional Storytelling
“Show, don't tell" is common storytelling advice—yet it's hardly practical on its own. Here are three way actionable ways to use observation to write emotional storytelling content that shows not tells.
What Makes A Story A Good Story? The #1 Thing Business Owners Need To Reap The Benefits of Writing Storytelling Content
Most people try to write stories from memory—but something important gets lost in the process. This post shares a simple shift that makes your everyday moments easier to turn into meaningful stories. If you’ve ever sat down to write and drawn a blank, this might be why.
May Newsletter And Social Media Post Ideas (With Story hooks)
Why be a content creator when you can be a storyteller? Stop by for newsletter and social media post ideas for May with story hooks.