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Welcome To The StoryCraft Blog
Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.
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Emotional Storytelling Cheat Sheet: A Business Owner’s Guide To Writing Empathetic Stories For Short-Form Content
Storytelling is celebrated because it “speaks to be people’s emotions.” But which emotions? And how do you evoke those emotions without being manipulative in your marketing? This article offers a cheat sheet for identifying and describing your audience’s emotions for empathic storytelling content.
What Makes A Story A Good Story? The #1 Thing Business Owners Need To Reap The Benefits of Writing Storytelling Content
Most people try to write stories from memory—but something important gets lost in the process. This post shares a simple shift that makes your everyday moments easier to turn into meaningful stories. If you’ve ever sat down to write and drawn a blank, this might be why.
3 Musts of Non-Salesy Storytelling: A Guide To Writing Storytelling Content That Sells Without the Ick Factor
In this post, I share the story of how I nearly blew a dream job interview because I didn’t understand the role sales played in content. It changed my approach writing, business, and selling—and led me to develop this storytelling framework. You’ll learn three key elements of a non-salesy sales story (with examples) and how to build trust and drive sales without sounding pushy.
Infuse Your Personality Into Personal Brand Storytelling Content
The messenger matters in personal brand storytelling. Write stories that shows your personality so you can attract the right people to your business when you share content.