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Welcome To The StoryCraft Blog
Whether you’re looking for a guide to express your expertise through story, a framework for writing trust-building content, or strategies to post sustainably while building an engaged community— The StoryCraft blog is the practical place to learn storytelling content creation.
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Engaging September Content Ideas
September content prompts designed to amplify your brand's online presence. Dive into a mix of fall content ideas and strategies for impactful engagement, all month long.
3 Ways To Use Observation To Write Engaging Storytelling Content
Great storytelling content starts with what you notice. In this post, I share how small, everyday observations—like syrup trailing off a fork—can become the emotional anchor of a story. You’ll learn three practical exercises to help you see more clearly, reflect more deeply, and turn overlooked moments into storytelling content that resonates.
What Makes A Story A Good Story? The #1 Thing Business Owners Need To Reap The Benefits of Writing Storytelling Content
Most people try to write stories from memory—but something important gets lost in the process. This post shares a simple shift that makes your everyday moments easier to turn into meaningful stories. If you’ve ever sat down to write and drawn a blank, this might be why.
3 Musts of Non-Salesy Storytelling: A Guide To Writing Storytelling Content That Sells Without the Ick Factor
In this post, I share the story of how I nearly blew a dream job interview because I didn’t understand the role sales played in content. It changed my approach writing, business, and selling—and led me to develop this storytelling framework. You’ll learn three key elements of a non-salesy sales story (with examples) and how to build trust and drive sales without sounding pushy.
Make Your Brand Message Unforgettable With Storytelling
This blog breaks down how to make your brand message unforgettable by anchoring it in one clear, specific story. You’ll learn how to uncover the moment your message was born, ask better questions to surface story-worthy details, and write stories that help people see the value in what you do.
How To Tell Micro Stories To Grow Your Brand (with Examples)
Learn how to use micro storytelling to grow your personal brand. This guide breaks down what micro stories are, why they work, and how to write them—with real examples for Instagram, Threads, and newsletters. It’s especially useful for service-based business owners, creators, and coaches who want to build trust and communicate their expertise clearly while showing their personality.