THe StoryCraft Blog
Less marketing, More Storytelling.
Welcome to the StoryCraft blog—a mix of narrative strategy for your business and a behind-the-scenes look at how stories shape our world. You won’t find generic marketing hacks or a lecture on why you need to post every single day here. Instead, we look at the bigger picture: how the most powerful narratives work, and how you can use those same storytelling ideas to articulate your own message, connect with your people, and make your vision a reality.
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Show Don’t Tell: 3 Ways To Use Observation In Emotional Storytelling
“Show, don't tell" is common storytelling advice—yet it's hardly practical on its own. Here are three way actionable ways to use observation to write emotional storytelling content that shows not tells.
How To Tell Micro Stories To Grow Your Brand (with Examples)
Think your life is too boring for storytelling? Plot twist: the moments you think don’t matter are often the ones that connect most—when you know what to look for. Learn how to turn everyday moments into meaningful content with micro storytelling.
How to Post Less and Reach More With a Storytelling Marketing Strategy for Instagram
Storytelling marketing strategy for Instagram is ultimately about gaining the freedom that comes when you’re remembered for what you say not because of how often you post. Here I break down my strategy for Instagram that allows me to post just three pieces of storytelling content per week that are seen by more than 800,000 people.
3 Steps To Engaging Storytelling Content Creation (With A Story Bank And Storytelling Templates)
Creating storytelling content doesn’t have to take longer than the posts you’re pouring into now. Better engagement is just the beginning. This storytelling for content creators system makes every post a building block in your brand narrative.
How To Write Storytelling Captions For Instagram
Learn how to write storytelling captions for Instagram that boost engagement while making your messages easy to understand.
How to Find Storytelling Content Ideas
Storytelling content creation is on the rise—and you’re not too late. Learn how to find storytelling content ideas for engaging social media posts and newsletters.